The advertised benefits some manufacturers of Cosmetics make can be a long way from the truth, confusing for shoppers of personal care, skin care and cosmetic products. People are led to expect unrealistic results, usually in a very short time of using the product.
Manufactures are not required to seek approval from authorities and can make claims as long as they do not include changes to the body’s function or its’ structure.
Labeling is not as regulated or controlled for the consumers’ benefit as we might think. These are some of the most common terms used to describe the proposed benefits of beauty products.
- Hypoallergenic: There is no official definition for this term. It just means the ingredients are not known to cause allergies in the majority of people. Some very sensitive users can still get a reaction from the chemicals included in products making this claim.
- Dermatologist Tested: Rarely is there any information for what the products were tested for, or against. This is also not an official term used by any governing body and most testing is done ‘in-house’ without the benefit of an independent critique.
- Clinically Proven: Ditto for the above: no official definition, and ‘in-house’ trials. There are some cases where manufactures will employ outside research companies, providing them with the answers they want from the testing.
- Anti-ageing: There are formulations that plump the skin in an attempt to minimize fine lines, with a combination of Glyceryl/glycerin to draw the moisture from the deeper layers of the skin to be held on the surface by an oil or silicone. This effect is temporary and will lead to dehydration of the skin in the long term.
True ANTI-AGEING products are potent with antioxidants from pure certified organic ingredients.
- Natural: There maybe ‘natural’ ingredients in the product, but take a closer look at the label and you may just find ingredient names that you are unable to pronounce! They are probably chemicals! Beware of ‘derived from’ such as ‘from coconut’ as these natural substances have most likely undergone a chemical process that will not leave them ‘natural’ any longer.
- Organic: Unless there is a Certification logo from a third party, independent governing body to state this product is organic … don’t believe it! Some manufactures do include genuine certified organic ingredients in their formulations, but, like the ‘natural’ products, read the label to see the other ingredients. If the ‘organic’ ingredients are listed towards the end of the list, they are in such small quantities; they probably won’t be of much benefit to you.
Beware of ‘organic infusions’ as these are just a weak tea of organic herbs so the main ingredient is water! … a great way of boosting an organic claim to make the product seem genuinely beneficial.
This link will take you to a wide range of skincare, personal care products and cosmetics CERTIFIED ORGANIC to FOOD STANDARDS
- Not Tested on Animals: with that cute bunny symbol … means that the manufacturer or their agents have not tested their ingredients on animals in the past 5 years. Testing on animals continues regardless of the disclaimers on packaging.
- Fragrance-free products may still contain synthetic fragrance just to mask ingredients that have an unpleasant smell. ‘No fragrance added’ on a label is usually genuinely free from synthetic fragrance.
The old adage ‘buyer beware’ could have been expressly written with the cosmetic industry in mind. Consumers have to be on their guard for misleading information and claims and not be seduced by promises that are likely to be unachievable.
From the worlds’ first range of Certified Organic skin care (2001) you are assured of 100% Beneficial ingredients: Potent and Active products
Cold formulation: Bio-Available Nutrients for Your Skin
Made Fresh: Products are shipped asap after manufacturing so you receive the maximum benefits of organic oils, extracts and other vital ingredients.