No one could escape the advertising blitz from the cosmetics industry over the past few years promoting anti-ageing skin care products.
There have been recent media articles reporting that even children have been swept up in the mania, attempting to prevent signs of facial ageing.
With just about all the major cosmetic companies vying for a market share, you may wonder if one product is any better than another. Many manufacturers claim a secret ingredient and because they are not required to divulge the elements in the secret formulation, it is very difficult for a consumer to know what is actually in the product.
There are a few tricks to finding out if the product you are interested in is worthy of your money.
1 Quality Ingredients:
Although the advertising laws are rather loose, it is mandatory for the ingredients to be listed in descending order, with the largest ingredient amounts at the top of the list. You will not fail to notice that water, or ‘aqua’ for the up-market brands, is first on the list.
By the same token, if the product is marketed as using a special ‘magic’ ingredient or essential oil, primrose seems to the biggy at present, and that ingredient is more than half way down the list, it is in such a small amount, it will be of little benefit to you.
Another ‘ingredient’ to be aware of is an ‘Aqueous infusion’ of … all sorts of herbs and oils … but it is only a weak tea with the main component being the water. I have seen products marketed using this way of bulking out an ingredient list. There is little to recommend it.
MIESSENCE Certified Organics contain 100% beneficial ingredients: Potent and Active products. EVERY ingredient in every Miessence product is beneficial to you and your body.
2 Magic Formulas:
Glycerine is more often than not an ingredient used in anti-ageing skin care and is in the first few on the list. This is because it will draw moisture from the atmosphere to the skin surface in humidity above 65%. The down side is that, in humidity below that, glycerine draws moisture from the deeper layers of the skin to the outer layers, to be held on the surface by a silicone or type of oil. The result is to puff out fine lines, but dehydrates the skin from the inside out.
One cannot fail to be confused by ingredients that have so many letters in the word that we are hard pressed to pronounce them let alone understand what they are. Ingredients with methyl, propyl, butyl or ethylsomewhere in the word are paraben preservatives.
These chemicals have been found in breast cancer tissue and although the industry are at pains to claim there has not been enough studies to confirm their danger, you will notice many manufacturers are removing these chemicals and promoting the fact. Where there’s’ smoke … etc!
MIESSENCE Certified Organics are cold pressed formulations, ingredients are unaltered by heat or synthetic emulsions. Only cold formulation provides significant quantities of bio-available nutrients that literally feed your skin.
3 Same, Same:
If most products have the same ingredients, it is interesting that the prices charged are hugely different. This is where the prestige of the brand influences the consumer to think they are buying a superior product. The marketing and advertising budget is likely to be the bigger factor rather than the quality of the ingredients.
That said, some of the cheaper brands are popular also because of the promotion budget available if a large corporation owns the product.
4. Natural, Non-Synthetic:
The best choices for quality skin care, including anti-ageing products are natural ingredients that will feed and nourish the skin. These have not been synthesised by a chemical process. Avoid ingredients that have a natural substance usually in brackets after a long chemical sounding ingredient name. An ingredient that has been derived from a natural substance, for example ‘from coconut’ has undergone a chemical reaction and is not longer natural. If it has been ‘ethoxylated’ there is also a chance the ingredient has been contaminated with the carcinogen 1,4-dioxane during manufacture.
MIESSENCE Certified Organics are shipped as soon as possible after manufacturing directly from the factory. This ensures their freshness and potency when you receive them