Herbal Essences Eventually 1 4-dioxane Reduced!
In a preliminary agreement with the founder of the Green Patriot Working Group, David Steinman, Proctor & Gamble have agreed to reformulate its Herbal Essences range to reduce the concentrations of the carcinogen 1, 4-dioxane.
The decision came only after Mr. Steinman filed a notice of intent to sue the giant personal care and Cosmetic Corporation in California under the State of California’s toxic enforcement act, Proposition 65.
1,4-dioxane has been listed as a contaminant known to cause cancer. During the manufacture process of some personal care products, there is a process of adding ethylene oxide to other chemicals to make them less harsh. Unfortunately, the ethoxylation generates the contamination of the product with 1,4-dioxane.
As this is a contamination and not an intentional ingredient, it is never listed on the label and the consumer is unaware they are exposing themselves to this carcinogen.
According to The Campaign for Safe Cosmetics, prior legal actions relating to 1,4-dioxane in the state of California indicated that under Proposition 65, the actionable level of contamination is above 10 parts per million (ppm)
Tests on a Herbal Essences shampoo conducted by David Steinman showed the product contained a whopping 24 ppm. In statistics, that is almost 150% above the allowable level.
What many fail to acknowledge is, that is only one of the many personal care products used by individuals each and every day. Consider the accumulation of all the products used again and again and the exposure to deadly toxins a body has to deal with.
P&G steadfastly stand by the belief that their products are compliant with Californian regulations, yet, the reformulation is underway to reduce the concentration of 1,4-dioxane to the level of 10 ppm by the end of January 2011!!
But, why stop there? If efforts to reduce the contamination of this insidious element can be reduced by 150%, why can’t the end product be completely safe and free of contamination altogether?
To avoid products contaminated with 1,4-dioxane, read the contents label and reject ingredients: PEG; polyethylene glycol; polyoxyethylene; polyethylene; ‘-eth-‘ (such as sodium laureth sulfate) ceteareth; ‘oxynol’ or ‘oleth’
Certainly reject Herbal Essence at least until next year and lobby P&G not to use half measures, but to remove the contamination completely